BC Hairtherapy Color Save Sulfate-Free Shampoo is a gentle formula for colour-treated hair that lightly cleanses, without compromising colour. An ideal start to an effective caring regime, it uses sulphate-free technology for superior colour retention. Even after thirty washes of BC Hairtherapy Color Save Sulfate-Free Shampoo, up to 90% of the original colour brilliance is maintained. Its formulation contains a sulphate-free cleansing system that gently cleanses the hair and scalp; a micro-protein extracted from the seed of the miracle tree (Moringa Oleifera); special UV Filter to help protect the hair structure against UV rays; and Amino Cell Rebuild Technology to strengthen the architecture inside the hair cell. Directions of use: Apply to damp hair, massage thoroughly. Massage in and leave for 1-2 minutes. Rinse out.